(Standing from left to right): Senior management team of RHB Banking Group comprising Sien Vee Loc, head of Consumer Finance, Group Community Banking; Jeffrey Ng Eow Oo, managing director of Group Community Banking; Datuk Adissadikin Ali, managing director and chief executive officer, RHB Islamic Bank Berhad, and Abdul Sani Abdul Murad, group chief marketing officer, with the winners of the first RHB MySiswa Debit Card-i Privileges campaign, who took home brand-new Vespa S125 scooters.
RHB Islamic Bank Bhd and the Ministry of Higher Education (MOHE) have joined forces to promote financial inclusion to students in public universities via the first RHB MySiswa Debit Card-i Privileges campaign.
According to RHB Islamic’s managing director and chief executive officer, Datuk Adissadikin Ali, the campaign was held to promote the ubiquitous advantages of the RHB MySiswa Debit Card-i, which functions as both a student matriculation card and a debit card.
“For our maiden RHB MySiswa Debit Card-i Privileges campaign, we received an overwhelming positive response of over 102,000 entries from public university students,” he added.
The first season of the campaign offered monthly grand prizes and five Vespa S125 scooters valued at close to RM14,000 each.
In addition to promoting the advantages of using the RHB MySiswa Debit Card-i for their daily purchases, this campaign also presents an opportunity for students to own a new and trendy Vespa scooter, enabling them to ride to classes with confidence.
The RHB MySiswa Debit Card-i Privileges campaign builds on the success of RHB’s ‘Bank Your Way Ride Your Style’ campaign.
Introduced last year, the initiative enabled customers who performed transactions to design and personalise their own Vespa. The winners of the campaign had the pleasure of seeing their Vespa designs brought to life.
The RHB MySiswa Debit Card-i represents a lifestyle choice that resonates with the values and aspirations of the younger generation.
This integrated card provides students access to university support services such as attendance registration, door entry and library services while allowing them to manage their funds and enjoy cashless payment solutions.
In addition, students can enjoy exclusive discounts and promotions from over 100 participating merchants, including food and beverages, transportation, education, esports and gaming, lifestyle products and other services such as telecommunication packages whenever they use their RHB MySiswa Debit Card-i.
To date, the RHB Bank has activated close to 590,000 RHB MySiswa Debit Cards-i and recorded almost RM87 million in total transactions, proving the bank card’s popularity among public university students.
The RHB MySiswa Debit Card-i is a multi-purpose student smart card that functions as both a student matriculation card and debit card.
The RHB MySiswa Debit Card-i, stressed Adissadikin, is one of the ways to promote financial inclusivity among Malaysian youths, especially university students.
“It symbolises empowerment, financial responsibility, and serves as an entryway to a responsible lifestyle that resonates strongly with our target audience,” he said, adding that the card serves as an inventive method of financial empowerment by enabling students to handle their money more effectively.
“The first RHB MySiswa Debit Card-i Privileges Campaign strongly promotes this, and to further expand on the success of the first season, we launched Season 2 of the campaign, which ran until Jan 14,” said Adissadikin.
The second season gave students who used their RHB MySiswa Debit Card-i a chance to win even more attractive gifts and cashback, including the grand prize – a Perodua Axia 1.0 SE.
“Together with the MOHE, we will continue to promote financial inclusivity and empower the future generation through more initiatives like the RHB MySiswa Debit Card-i Privileges campaign,” added Adissadikin.
For more information on the RHB MySiswa Debit Card-i and the exclusive deals it offers, public university students are encouraged to visit the RHB Joy@Uni portal at https://www.rhbgroup.com/personal/deposits/joy-at-uni/index.html
