Ministry to work with influencers in promoting local products

Zes Anika Idaman owner Syafiqah Sobri and her husband Muhammad Naim Mat Rejab with some of the frozen food products they are selling at the Malaysian Goods Mini Carnival Tour. – BERNAMApic

ALOR SETAR: The Domestic Trade and Cost of Living Ministry will work with social media influencers in an effort to promote local products via the Malaysian Goods Carnival.

Its Trade, Distribution and Business Sector senior director Datuk Rohaizi Bahari said the collaboration is seen as helping to highlight local products especially those that are new and not well-known.