Selling Malaysia amid an evolving tourism landscape


PETALING JAYA: The business of “selling” Malaysia is getting busier with at least 100 events being planned by Tourism Malaysia to promote the country everywhere – from Vietnam to Sweden.Its director-general Datuk Dr Ammar Abd Ghapar said sales missions were held in Hong Kong and Taiwan in January, roadshows in Nordic countries (Finland, Sweden, Norway and Denmark) besides campaigns in several Indian cities such as Chennai, Bengaluru, Hyderabad, Mumbai and Ahmedabad.

“We have also participated in the prestigious International Tourism Fair FITUR 2023 in Madrid, Spain,” he said.

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