The search for Guardian’s ‘The Face of Healthy Beauty’ is back

  • Nation
  • Wednesday, 05 Jul 2023

Past winners with Guardian Health and Beauty Sdn Bhd marketing head Angela Teo (second from left), Karyll Chee (first from left), Aimi Ghani (third from left) and Yasmin Khalid.

PETALING JAYA: Guardian Malaysia has brought back its popular nationwide contest to search for The Face of Healthy Beauty (TFHB).

Guardian Health and Beauty Sdn Bhd marketing head Angela Teo said: “Our first search for Guardian’s TFHB in 2019 was such a spectacular success in that we managed to find so many outstanding women in Malaysia that epitomise our vision of a healthy beauty.

“Unfortunately, due to the pandemic we had to postpone doing another event until this year and we are very excited about it.

“The search for Guardian’s TFHB is not a beauty contest,” Teo highlighted.

She explained, “This campaign celebrates healthy beauty and encourages everyone to embrace their uniqueness both inside and out, their inner and outer physical beauty.

“The Healthy Beauty is an individual who is positive, dynamic, gentle yet passionate, fun, happy, loving, and inspiring with a confidence built from feeling good about themselves holistically.”

She added: “They also want to inspire others to live a healthy and beautiful life, doing things that make them feel happy and fulfilling.”

Touted as the first-of-its-kind in Malaysia, the search for TFHB is a nationwide quest to find four individuals, who best fit the bill as ‘The Face of Healthy Beauty’ to be Guardian’s healthy beauty ambassadors.

Teo shared that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We found out that our customers believe that true beauty comes from a healthy physical and mental state of being,” Teo pointed out.

“And this trend has also made Guardian evolve from being a health and beauty store into a brand with a mission to inspire our customers to live a healthy and beautiful life.

“To achieve this mission, our sales staff have been trained to be beauty and health care advisors, while our stores continue to offer the latest and most innovative health and beauty products from around the world at the best value to our customers.”

The four winners from the Grand Final will each receive:

> One year contract with Guardian

> Feature on Guardian’s Catalogue Cover Page and other sales materials

> RM10,000 Cash and RM10,000 worth of vouchers

> Products from participating sponsors

> RM5,000 worth of Guardian Bath Care products to a charity organisation of the winner's choice

This contest is open to all Malaysians aged 18 years and above with entries to be submitted online until Aug 6 at or click on the QR code on all Guardian social media platforms and at Guardian stores.

Participants need to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ one full length photo and one passport photo of themselves.

A total of 120 shortlisted participants will be selected to attend the semi-finals at:

> Gurney Plaza, Penang (Aug 26-27),

> MyTOWN Shopping Centre, Kuala Lumpur (Sept 2-3),

> Paradigm Mall, Johor Bahru (Sept 9-10)

> Vivacity Mall, Kuching Sarawak (Sept 16-17).

Five semi-finalists from each region will attend the Grand Finals in Sunway Pyramid Shopping Mall here on Oct 21.

Guardian customers can also vote, from Sept 18–Oct 8 on the microsite, for their favorite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 40% of the total scores at the Grand Finals.

For more details of the search, and the full terms and conditions for participation are available at

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