BANGI: With a social media reach of 499.9 million in just over a month, the Menu Rahmah initiative has been a runaway success, says Datuk Seri Salahuddin Ayub.
The Domestic Trade and Cost of Living Minister said the campaign reached out to 66.7 million social media users via various platforms.
“The Twitter reach alone is 51.4 million and 12.8 million Tiktok views.
“After almost a month of touring nationwide, the Payung Rahmah initiative and concept is getting more acceptance from the people,” he said after launching the SZBLOOMS Jualan Rahmah featuring international branded household items here yesterday.
Salahuddin said there were 15 big brands taking part in the initiative which involved almost all hypermarkets, with another famous biscuit and snack brand joining soon.
In total, there are 1,531 outlets offering the menu.
Asked about those who are unable to take part in the Menu Rahmah, he said there was no compulsion and it was up to the traders to be part of the programme.
