Sabah unveils its new tourism tagline 'Feel Sabah, North Borneo'

Sabah Tourism, Culture and Environment Minister Datuk Christina Liew (middle, baju kurung) with the state delegation during the Sabah Tourism Board launching of the state’s destination rebranding at the sidelines of ITB Berlin 2023.

KOTA KINABALU: The Sabah Tourism Board (STB) has launched its new tourism tagline for the state at an international travel event at Berlin on Tuesday (March 7).

The "Feel Sabah, North Borneo" promotion was unveiled at ITB (Internationale Tourismus-Borse) Berlin 2023, the world's leading travel trade show which will run until Thursday (March 9) at the Messe Berlin, Germany.