National behavioural insights guidelines set by the Malaysia Productivity Corporation are based on the PRIME framework – purpose, review, intervention, measure and expand.
In the 12th Malaysia Plan, the BI approach will be adopted as a complementary tool to enhance the government’s services to the rakyat. BI will be used to design and implement policies to guide the rakyat towards making better decisions. – 12th Malaysia Plan (2021-2025)
WE believe that people generally make choices based on rational thinking.
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