Keeping chicken rice affordable for his regulars

People-friendly prices: Cheng’s chicken rice stall is a hit among regulars at the Big House food court in Bentong. — ART CHEN/ The Star

BENTONG: Despite inflationary pressures, a chicken rice stall operator here is committed to maintaining a plate of chicken rice – complete with cucumbers and a bowl of soup – at only RM4.

And to top it off, his “people-friendly” prices have been maintained for the past 10 years without any reduction in portion size to cut costs.