Business is sweet for muruku maker


Sweet and savoury treats: Mishalin displaying a plate filled with her muruku and other creations in Nibong Tebal, Penang. — Bernama

NIBONG TEBAL: With the Festival of Lights approaching, muruku and biscuit maker, J. Mishalin, is hard at work to meet orders for her best-selling muruku and achu muruku, or rose cookies, in addition to several types of non-traditional biscuits.

Mishalin, 37, who makes muruku and biscuits from home, said sales of the snacks have increased significantly since the end of last month due to the upcoming Deepavali celebrations.

“I received a lot of orders for muruku, achu muruku, and some types of biscuits such as peanut biscuits and almond London.

“Due to overwhelming demand, I had to limit the orders,” she told Bernama when met at her home here recently.

According to Mishalin, her customers are made up of many races and come not only from Penang but also from Pahang, Kuala Lumpur and Kedah.

Mishalin said she also accepts orders for special events and festivals such as Christmas, Hari Raya and Chinese New Year.

“Customers repeat orders for my muruku and biscuits because I only use quality ingredients,” she said.

Mishalin’s production of muruku and biscuits has now gone back to full swing after the Covid-19 pandemic.

“I am grateful that the business is going smoothly at the moment. It has allowed me to generate an income this year,” she said.

She added that the traditional snacks are sold for between RM25 and RM100, while the biscuits cost between RM24 and RM35 per jar.

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