UDA president and CEO Mohd Salem Kailany (in suit) at the launch of the UDA Ria Property Campaign 2022. ‘Through this campaign, UDA hopes to help more Malaysians own their dream home,’ says Mohd Salem.
The UDA Ria Property Campaign 2022 offers a choice of homes across the peninsula
PLANNING to buy a home? There’s no better time than now with the launching of the UDA Ria Property Campaign 2022 by UDA Holdings Berhad.
This campaign offers homebuyers a chance to win themselves prizes worth a total of RM1mil that include family vacation packages, Touch N Go ewallet vouchers as well as spa vouchers (terms and conditions apply).
More excitingly, UDA is also offering five grand lucky draw prizes of one cash voucher worth RM100,000 and four smartphones for lucky winners.
The theme of this year’s campaign is based on suitable homes for homebuyers in different phases of their lives.
Aptly named The Perfect Home For All Generations, this campaign showcases the perfect property for all homebuyers to choose based on their needs.
Commercial properties are also up for grabs under this campaign, and present the perfect opportunity for those looking to buy their very own business premises.
These properties are located in the Klang Valley, Johor, Penang, Kedah, Kuantan and Kuala Terengganu and true to the theme, offer different options for everyone from all generations of life.
“Malaysians all come from different backgrounds and have different lifestyles. Each individual has his own story and life goal. However the one thing that unites everyone is the need for a home,” says UDA president and chief executive officer Mohd Salem Kailany.
“Through this campaign, UDA hopes to help more Malaysians own their dream home that is suitable for their needs.”
He adds that this is one of the ways UDA is encouraging homeownership by offering properties at attractive prices and high value.
The campaign introduces six amusing comic caricatures, each representing an “UDA generation” – The Champ, The Techie, The Love Birds, The Ambitious, The Superdad and The Golden Couple.
The Champ (21-30 years) represents individuals who lead an active and healthy lifestyle, while The Techie (21-34 years) are those constantly on the go. These individuals generally stay in urban centres and are constantly updated on the latest trends and developments.
The Love Birds (25-35 years) are those looking for a place to settle down and start a family.
The Ambitious (25-35 years) are those focused on chasing their ambitions who prefer a budget-friendly, minimalist and flexible home.
For those in the next stage of life, The Superdad (35-45 years) is the head of family looking for the perfect home to raise his family.
The Golden Couple (45-60 years) refers to the older couple looking for a simple home that would be easy to look after and surrounded by conveniences in calm environments.
These characters were inspired by well-known local comics and are intended to help homebuyers identify their perfect home based on their needs.
UDA projects a participation of 15,000 visitors at its campaign exhibitions, which will be held as follows:
These exhibitions are held in conjunction with the UDA USHAniaga Keluarga Malaysia programme, which helps promote local entrepreneurs, especially those under UDA.
Aside from the property exhibition and booths by local entrepreneurs featuring their range of products, several exciting activities will also be held as well as celebrity performances.
Find out more at www.udaproperty.com.my
