SEREMBAN: The Ministry of Domestic Trade and Consumer Affairs is targeting a 2.5% increase in sales for this year’s Buy Malaysian Goods Campaign (KBBM).
Deputy Minister Datuk Rosol Wahid (pic) said the ministry is optimistic that sales of locally made goods will exceed the RM3.2bil achieved last year.
He said this follows more vigorous economic activity after two years of the Covid-19 pandemic.
"The Keluarga Malaysia Sales Programme (PJKM) offers items at prices up to 20% lower than usual.
"Mydin is among the industry players who are actively organising PJKM together with the ministyr at Mydin branches nationwide since it was implemented on Dec 2, 2021," he said after launching Mydin's 65th anniversary themed 'Bersama Keluarga Malaysia and Buy Malaysian Goods Campaign' here on Thursday (Aug 18).
Also present was Mydin Holdings Berhad managing director, Datuk Dr Ameer Ali Mydin.
Rosol also that starting this weekend, the Keluarga Malaysia Cheap Sales programme (JMKM) would be held in 222 Parliamentary constituencies and 600 state constituencies across the country.
Ameer meanwhile said in conjunction with the company's anniversary, Mydin would be offering multiple promotions and savings to alleviate the cost of living.
He said Mydin has the cooperation of 84 brands consisting of strategic partners including MyDebit, Atome, PnG, Shopee, Boost and many more.
"The campaign aims to revive local businesses, notably small and medium-sized enterprises that have been affected by the Covid-19 pandemic," he said.
He said customers who want to enjoy the discount can register as Meriah Card members and visit the official website mydin.my for more information. - Bernama