KUCHING: Sarawak is set to capitalise on the resurgence of international travel to draw more tourists from Singapore to visit the state.
The Sarawak Tourism Board (STB) is participating in the National Association of Travel Agents Singapore (Natas) fair from Friday (Aug 12) to Sunday (Aug 14) to promote Sarawak's tourism products to Singaporean stakeholders.
STB deputy chief executive for marketing communications Suriya Charles Buas said this was the right opportunity for Sarawak and Singapore tourism stakeholders to come together in fresh efforts to boost Sarawak as a preferred tourism destination.
"With food being one of the pillars of Sarawak tourism and Kuching being the first city in Malaysia to be named a creative city of gastronomy by Unesco, we plan to have a campaign in partnership with Singaporean tourism stakeholders targeted at Singaporean foodies to enjoy Sarawak's gastronomy," he said in a statement on Friday.
Suriya said STB would engage with about 20 Natas members in a business networking session to share ideas on current tourism trends in Sarawak and Singapore.
They will also discuss how STB can help Singapore tourism players build awareness about Sarawak's products and destinations.
"We will also meet with a group of Singaporean key opinion leaders to establish a collaborative relationship with them and increase awareness and interest among the Singaporean public through their postings about Sarawak," he added.
