Making a circular economy a reality

PETALING JAYA: A circular economy model offers a chance at innovation and integration between businesses, natural ecosystems, and waste management.

It encourages the replacement of traditional “make-use-dispose” models in traditional linear economies and tries to make sure that businesses play a bigger role in protecting and restoring the planet’s ecosystem.

With the aim of educating and introducing businesses to circular economy approaches, Star Media Group (SMG) will be organising a two-day virtual Circular Economy Conference 2022 (CEC) on July 13 and 14 from 9am to 1pm.

Among others, the conference will discuss the differences between recycling and the circular economy; the potential benefits of a circular economy for business; how circularity ties back to sustainability; and how it relates to designing and planning a living circular city.

It will start with a keynote speech by Environment and Water Ministry secretary-general Datuk Seri Dr Zaini Ujang (pic).

He is joined by thought leaders and industry experts from Hong Kong, Taiwan, Singapore, the Netherlands, Australia, Germany and Malaysia.

They will facilitate discussions on the benefits of shifting towards a circular economy.

The audience will get an insight into how industry thought leaders plan on decoupling economic growth from an over-reliance on finite resources.

Key strategies will be discussed to ensure production models can be redesigned to maintain products, components, and materials circulating within the economy for as long as possible.

Along with SMG, UOB Malaysia and Malaysian Timber Council (MTC) are the two platinum sponsors for CEC 2022. Both are strong supporters of sustainable and circularity projects in their own right.

Business and sustainability leaders who wish to learn and understand how they can support and build a circular economy within their own businesses are welcome to join the free live virtual conference.

To register, go to

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