Bringing export to greater heights

Panel of experts: (From left) Subramaniam, Kuan, Arif, Ong and Muhd Shahrulmiza.Panel of experts: (From left) Subramaniam, Kuan, Arif, Ong and Muhd Shahrulmiza.

PETALING JAYA: The Export Excellence Awards (EEA) 2022, organised by Star Media Group Bhd (SMG) and Standard Chartered Malaysia with PKT Logistics Group Sdn Bhd as co-sponsor, will soon make its return for the third consecutive year.

Aimed at recognising Malaysia’s leading exporters, EEA highlights the achievements and milestones of local companies in exporting their products and services to the world.

Its launch will be held on May 12, starting 10am, at W Hotel KL. Those interested can register at

It will be attended by Standard Chartered Malaysia managing director and chief executive officer (CEO) Abrar A Anwar, as well as SMG group CEO Alex Yeow, among other guests.

To be held in conjunction with the launch is the EEA Kuala Lumpur roadshow, which will kick off with a panel discussion titled “Transport as a Pivotal Lifeline of Trade”.

The panel will see experts including Port Klang Authority general manager Capt K Subramaniam, PKT Logistics Group chief marketing officer Kuan Eu Jin, Standard Chartered Malaysia transaction banking sales director Arif Afifuddin and Transcargo Worldwide (M) Sdn Bhd director Ong Chin Keong weighing in on the importance of transport to trade.

Subramaniam is currently the president of the International Association of Ports and Harbours, which represents over 160 ports in 90 countries and is also the secretary-general of the Eastern Dredging Association, the regional body of the World Dredging Association.

Meanwhile, Kuan, who is tasked with leading PKT Logistics Group’s diversification plans, has more than two decades of work experience in the fields of business development, logistic operations, fleet maintenance and corporate planning.

With 16 years of corporate banking experience – ranging from trade operations, trade finance sales and cash management sales to relationship management – Arif’s current role is anchored on managing Malaysian conglomerate clients and attending to their working capital needs.

Ong, as Transcargo director, oversees the continuing expansion of the logistic network and service offerings, leading the company’s strategic growth programme to increase its footprint for greater reach and value for customers by connecting air and sea logistics to worldwide procurement markets and consumers.

The key areas of discussion during the panel session will revolve around the role of transport in the growth and development of trade as well as a pivotal lifeline of trade that contributes to the growth of the economy; the key learnings and lessons from Covid-19 that can be implemented into forward-looking strategies; the process of transportation to transaction to ensure trade financing opportunities and the future of global trade and transportation.

It will be moderated by Matrade transformation and digital trade division customised programme section deputy director Muhd Shahrulmiza Zakaria.

He acquired vast experience in trade promotion activities, commercial market intelligence, international trade issues, business development and networking while on overseas assignments in New York and Taipei for 10 years cumulatively.

EEA is organised by Star Media Group in partnership with Standard Chartered Malaysia, with PKT Logistics Group as co-sponsor and Matrade as patron. It is audited by BDO.

For more information on EEA, visit, or email

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