Cardock to leverage on his social media influence

Internet-savvy: Cardock, who has a large social media following, will be channelling his fame when vying for votes.

SIBU: The sky’s the limit for influencer Cardock.

With only his Sijil Pelajaran Malaysia certificate to show for, he made his first million at the age of 29.

Born Fadhil Mohd Isa, Cardock, 37, is aiming to become the people’s representative for Dudong.

Cardock, who is an Independent, is among the eight candidates for the hotly contested seat.

He said he was initially nicknamed “Kaduk” but changed it to Cardock to reach a more global audience.

“I made my first million in 2013 recruiting drivers from Sarawak for an e-hailing company.

“I rewarded myself with Lotus and BMW sports cars, which are now in my second home in Kuala Lumpur,” he said during an interview at a coffee shop here.

After cashing in, Cardock quit the company and tried his hand at being a social media influencer in 2018.

His long list of career pursuits started with “a monotonous job” as a data entry clerk at a supermarket in 2003.

He left after just a few months to become a newscaster with Bernama TV and another TV station for five years each.

He also spent a year flying with Eagle Express, an airline based in Jeddah, as part of its cabin crew.

Cardock said he was also a part-time cryptocurrency trader.

“I will change to new things if I feel there is money to be made there,” he said.

But social media changed his life. It is not only the rewards that are enticing but the opportunities to get connected with people.

“I have two Facebook accounts. I have 76,000 followers in one of them – Young Beracun YB Cardock – while in another account – Cardock – I have 200,000 followers.

“I have received almost half a million views for one of my videos on YouTube,” he said.

Married with two children, Cardock is more active on Facebook than YouTube now as he gets better rewards from his content.

“I create new content every day for my Facebook account as it is easier to make money.

“Last July I made RM8,000. On average, I make RM2,000 a month from Facebook,” he said, adding that the content for his social media accounts touch on general issues such as nation-building, self-improvement and money management.

Cardock said venturing into politics did not happen overnight.

“It was in the planning for a long time. And it feels like everything I have done in the past has led up to this. I feel that I can make a difference if I become a wakil rakyat,” he said.

Cardock is carrying out his election campaign live on his Facebook account every day until Dec 17.

It is still too early to gauge how he would fare in the election but he;s certainly popular.

During the 25-minute interview, four of his followers requested a photo session with him.

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