INTERACTIVE: Melaka polls signals rising importance of digital media campaigns ahead of GE15

Election Commission officers Suzanah Sengoot (middle), Mohd Mustaqim Naser (left) and Mohd Zaid Abd Rahman during the final preparation for early voting on Nov 16, at the state police contingent headquarters (IPK) in Bukit Beruang. 15 NOVEMBER 2021 ─CHAN TAK KONG/The Star

PETALING JAYA: With election campaigns affected by the ongoing Covid-19 pandemic, candidates and political parties need to increase and diversify their use of digital media channels to reach out to voters ahead of the next general election, say political analysts.

The Melaka state election on Saturday, for example, has a detailed list of no-nos that include campaigning via physical ceramah and house visits.