Learn business survival tips from experts


Staying flexible: Participate in the webinar and gain insights into how SMEs can best sustain their business continuity during a crisis from (from left) Dr Chong, Leong and Liang. Chan Fong will host the event on Aug 27.Staying flexible: Participate in the webinar and gain insights into how SMEs can best sustain their business continuity during a crisis from (from left) Dr Chong, Leong and Liang. Chan Fong will host the event on Aug 27.

KUALA LUMPUR: For most companies, mainly small and medium enterprises (SMEs), the pressing issue is to keep their businesses alive.

There is an opportunity to learn how to do so, by tuning into the latest Star Outstanding Business Awards (SOBA) 2021 webinar at bit.ly/E_sobalab2 on Aug 27.

The webinar, starting at 3pm, will be hosted by 988 announcer and celebrity entrepreneur Chan Fong in Mandarin.

Titled #SOS: Save Our SMEs Surviving the Cash Flow Crisis and Planning Your Business Continuity, it will feature business experts and industry players including Maxis Business SME head Kevin Lee, PKT Logistics Group Sdn Bhd chief financial officer Pang Kong Chek, RHB Bank Bhd SME banking head Yip How Nang and Associated Chinese Chambers of Commerce and Industry of Malaysia national council member-cum-SMEs committee chairman Koong Lin Loong.

During the event, participants will be able to hear the first-hand experiences of SOBA 2020 winners Big Onion Food Caterer Sdn Bhd managing director Liang Foo Kuan, Senz Marketing (M) Sdn Bhd founder and managing director Katherine Leong and Klinik Dr Chong Sdn Bhd director Dr Chong Tze Sheng on how SMEs can best manage their cash flow and ensure business continuity during a crisis.

Being in the food and beverage industry, Liang will share insights on how consumer-facing businesses can sustain themselves through the pandemic, through minimising operational and variable costs, and engaging stakeholders such as banks and suppliers on financial matters.

Stressing on flexibility in implementing strategies and leveraging partnerships and resource-sharing to pull through the crisis, he said: “A positive mindset is very important to keep your business going and harnessing the power of a positive mindset can keep your business afloat.”

Leong will be imparting knowledge on how businesses can focus more on branding to promote their products and services, using the company’s experience as reference.

“Our sales were definitely affected by the pandemic, so we focused more on branding,” she said, adding that the company also conducted live video streaming on social media to promote the brand and share its products.

“We also encouraged and assisted our dealers in transforming their businesses online through digital platforms,” she said, adding that the company also provided dealers with extra warranty, free gifts and benefits to help them boost sales.

Dr Chong will tap into Klinik Dr Chong’s experience in dealing with business disruption in the face of the pandemic, rendering it unable to focus on its core business of providing beauty services.

He will speak on how he doubled the business cash reserve during the difficult period.

SOBA 2021 is organised by Star Media Group Bhd with Credit Guarantee Corporation Malaysia Bhd, Maxis, PKT Logistics Group Sdn Bhd and RHB Bank Bhd as main sponsors and the Malaysia External Trade Development Corporation as official trade promotion partner. Supported by the International Trade and Industry Ministry and Bursa Malaysia, it is audited by BDO with 988 and Suria as official media partners.

For details on SOBA 2021, call The Star Events at 017-817 8099 or visit www.soba.com.my.

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