Tapping into trade corridors for growth

Expert views: (From left) Lee, Sharimahton and Chuah will lead the discussion that will look into the various trade corridors in and across Asia, Africa and the Middle East markets, while Abrar (right) will moderate.Expert views: (From left) Lee, Sharimahton and Chuah will lead the discussion that will look into the various trade corridors in and across Asia, Africa and the Middle East markets, while Abrar (right) will moderate.

KUALA LUMPUR: The importance of businesses expanding their geographical footprint across borders cannot be stressed enough, as unlocking opportunities along trade corridors can bring about a new avenue for growth.

Companies can attend the upcoming Export Excellence Awards (EEA) 2021 webinar titled “Export and Investment Across Trade Corridors”, which will see industry leaders shed light on these opportunities and offer their insights into how businesses can tap into trade corridors.

To register for the webinar, which will be held at 3pm today, visit bit.ly/EEAwebinar4.

The session will include a keynote speech by Minister in the Prime Minister’s Department (Economy) Datuk Seri Mustapa Mohamed.

This will be followed by a panel discussion that will look into the various trade corridors in and across Asia, Africa and the Middle East markets, focusing on programmes available to help businesses grow, especially in the current challenging economic climate.

With trade connectivity being an important element for companies looking towards international expansion, having access to partners with a regional presence and global reach, as well as knowledge of regional and local practices, is essential.

Bringing that expertise to the panel are Standard Chartered Bank Singapore and Asean Markets (Malaysia, Vietnam, Thailand and rep offices) cluster CEO Patrick Lee, Malaysia External Trade Development Corporation (Matrade) export acceleration deputy CEO Sharimahton Mat Saleh and Pentamaster Corporation Bhd chairman Chuah Choon Bin.

Lee said the fundamental shifts and disruptions globally have intensified the need for deeper economic connectivity.

“In Asean, there is significant focus on intra-regional trade and investments, which I believe will open doors to new growth opportunities.

“From digital and physical infrastructure to supply chain and trade, a connected ecosystem can provide access to new markets and consumers. In a region where growth prospects remain promising, it is how we leverage the opportunities that will make all the difference,” he said.

“Areas that I would like to explore with my fellow panellists include the emerging trends and key issues in Asean, what resilient and sustainable business growth looks like, and ways we can work together to drive the future of the intra-Asean corridor,” he added.

The discussion, Lee noted, will likely reinforce the focus on enhancing integration and connectivity for the region to remain on a sustainable growth path, adding that companies must heed the pressing call to grow beyond local borders to seek opportunities within markets with strong growth potential.

“More than ever, companies must heed the pressing call to go beyond their local borders and seek opportunities within markets that possess strong potential for growth.

“There will also be a growing demand for solutions that can drive business resilience and sustainability and environmental, social and governance considerations will increasingly become a key determinant of success in organisations,” he said.

The panel will be moderated by Standard Chartered Bank Malaysia managing director and CEO Abrar Anwar.

“This webinar will unveil various trade corridor opportunities across Asian, African and Middle Eastern markets and provide insights into programmes available to support and grow their business from the panel of industry experts.

“We will deep dive into how businesses tackle challenges of cross-border trade to take advantage of the rising global demand for exports and discover support programmes by the government to help businesses grow regionally,” he said.

EEA 2021 is organised by Star Media Group in partnership with Standard Chartered, with Matrade as patron. It is audited by BDO.

For more information or to sign up for the webinar, visit bit.ly/EEAwebinar4. Those keen to apply for EEA 2021 can visit exportawards.com.my, contact Victor at victorcheong@thestar.com.my or Jency at jencyjohn@thestar.com.my.

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