PUTRAJAYA: Malaysia and Saudi Arabia are working to revive the tourism and culture industry through a number of initiatives.
The Ministry of Tourism, Arts and Culture (Motac) said that among the initiatives discussed was the sharing of information on policies and best practices, particularly on measures to revive the tourism industry from the impact of Covid-19.
There will also be joint tourism promotions through social media and digital platforms to increase travel demand for both countries.
The ministry said the close collaborative relationship between arts, heritage and cultural institutions, as well as promotions in Muslim-friendly tourism, were also among the initiatives.
“These discussions are expected to open up greater tourism opportunities between Malaysia and Saudi Arabia in particular, as well as countries in the Middle East in general,” it said in a statement.
The initiatives were discussed in a virtual meeting between Minister Datuk Seri Nancy Shukri and Saudi Arabian Tourism Minister Ahmed Al-Khateeb, which was also attended by Motac secretary-general Datuk Dr Noor Zari Hamat.
In the meeting, the ministry said Saudi Arabia had shared its experience of managing rural tourism while Malaysia had also identified new tourism products, including “hidden gems” to be introduced to the world. — Bernama