Ad industry on life support, says association


MELAKA: A picture of a bowl of noodles and vegetables was shared by Melaka Advertising Association president Edison Chan to drive home the point that members were facing tough times with the extension of the lockdown.

He said the advertising industry had been badly affected and members would no longer be able to sustain their businesses

if they continued to be categorised as a non-essential service.

“We have suffered enough for the past one year and need to kickstart our industry or else we would only end up eating noodles for our meals,” he said in an interview.

Chan, who is also the chairman of the Malaysian Crime Prevention Foundation Melaka chapter, said the picture of the bowl of noodles and vegetables symbolised the future of the industry.

“I am standing in solidarity with my members,” he added.

Chan said the industry was now in a critical condition and needed to be resuscitated soon.

He said many of his members have reported heavy losses as they still needed to pay staff salaries and rentals for their business premises.

“Many are considering winding up,” he added.

Chan said some of his members had exhausted their savings in maintaining their business.

“I am not sure how many of the 100 members will be able to survive after the lockdown,” he added.

Separately, Melaka’s main wet market at Jalan Tun Fatimah was ordered to close for three days after 15 traders tested positive for Covid-19.

The closure carried out since yesterday was to allow disinfection activity and for swab tests to be conducted on traders and workers.

Melaka Historic City Council Mayor Datuk Zainal Abu said the market was ordered to be closed temporarily by health authorities.

He added that contact tracing was also being conducted by health officers.

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