KOTA KINABALU: Sabah-based production companies and YouTube content creators are invited to apply for a grant to produce video content on sustainable tourism.
In a statement on Monday (May 17), the Sabah Tourism Board said the grant amounts to RM5,000 for a three-minute video.
“There are stories of Sabah to tell, and we wish to provide an opportunity to our talented and creative content creators to produce such content, ” said STB general manager Noredah Othman.
Those interested should submit proposals by June 11, where further details can be obtained from the Board’s website, tourism.sabah.gov.my.
“We have always been active in the general destination storytelling, but there is room to explore more untapped yet important information, especially in relation to how our tourism industry is balancing economic factors with sustainability.
“This adds value to our tourism offerings as travellers are becoming more eco-conscious on their choices of travel.
"While enjoying the destination, many seek options that are community-based and localised, ” she elaborated.
Noredah pointed out that sustainable tourism is not limited to just relying on natural resources, but also touches subjects such as cultural preservation and socio-economic factors.
She said this practice was also in tandem with the United Nations Development Programme (UNDP) Sustainable Development Goals.
“Tree planting, for example, is a typical corporate social responsibility activity.
"The ultimate goal is to plant and increase the number of trees, but adding value to this activity would be the education behind the type of trees that should be planted in certain areas.
"There is a story to be told... Farmstays and herbal gardens, these ideas too, go back to the essence of natural resources and there is heightened interest in incorporating this in travel," said Noredah, who added community-based tourism is another perfect example of sustainable tourism.