Local coffee business ventures abroad

Datuk Lim Ban Hong. Filepic/The Star

MELAKA: A family of coffee makers’ traditional method of processing coffee beans has left a strong impression on the Deputy International Trade and Industry Minister.

Datuk Lim Ban Hong said he was impressed by the way the family maintained its conventional formula by using wood to process the beans during his visit to the Ong Hup Lee Coffee Factory at Tanjung Kling here on Sunday.

“The coffee-making business is currently being managed by the third generation of the Ongs with three siblings maintaining the vintage way of processing that was introduced by their grandfather in 1969.

“The family wants to preserve the quality and mellow taste of the coffee when it’s brewed, ” he said in an interview yesterday.

Lim said he visited the factory after the three younger Ongs sought the ministry’s assistance to export their coffee.

Lim said the coffee maker embarked on its export journey last year with assistance from the Export Training Programme and MyExport Services provided by the Malaysia External Trade Development Corporation (Matrade), which helped the Ongs make inroads into regional and international markets.

“Their coffee is already a household brand in Melaka and the younger Ongs want to venture outside the state, ” he said.

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