MIFF FURNIVERSE online furniture exhibition on March 8-12


THE Malaysian International Furniture Fair is back as the MIFF FURNIVERSE online exhibition for the second edition from March 8-12 in the absence of its physical exhibition due to the global pandemic.

MIFF FURNIVERSE allows global furniture buyers to conduct their furniture sourcing online in real-time with reliable furniture manufacturers and exporters which are among the key players in the furniture industry and have global presence in the furniture market.

According to the organiser Informa Markets, MIFF FURNIVERSE brings together 70 online exhibitors offering an extensive range of home and office furniture selections as well as the best Malaysian wooden furniture.

Originating from Malaysia, US, Ireland, Taiwan, Indonesia and China, MIFF Furniverse exhibitors will showcase their latest offerings and look forward to serving the global buyers.

About 1,200 global buyers from over 100 countries and regions have registered for MIFF FURNIVERSE with very strong numbers from North America, Africa and Eastern Europe joining the traditional core of MIFF buyers from the Asia Pacific region.

The registered buyers are mostly importers, wholesalers, distributors, retailers, online shops, buying agents and interior designers.

“Based on the feedback received from the first edition last year, MIFF FURNIVERSE is now back with enhanced platform features and improved business matching solution to provide real-time trading opportunities for buyers and exhibitors, ” said MIFF general manager Karen Goi.

“We continue to build on our strong legacy as a partner to the global industry to expand exports, drive economic growth and prosperity for all. We maintain our engagement with exhibitors and global buyers to ensure MIFF sustains its position as a unique trade show – both online and onsite.”

MIFF FURNIVERSE is easy to navigate. With enhanced features, it makes the live interaction with suppliers via chat or video call, to schedule meetings with exhibitors much efficient compared to the previous edition.

Exhibitors can also reach out to the buyers who are online at the Exhibitor Lounge to maximise their engagement with buyers.

“We believe MIFF FURNIVERSE is able to provide a unique online event experience and alternate digital solutions for our exhibitors and buyers to continue their business, ” said Goi.

Besides the exhibitors, there are two inspiring content sessions under the MIFF Creative Business Webinar Series moderated by design guru Dr Eric Leong, scheduled on March 9 and 10.

Exhibitors and buyers can take a break to attend the webinars for the opportunity to gain knowledge on best practices that are pertinent to their brand, and interact with the speakers. Among the speakers are representatives from Home Best Enterprise, Oasis Furniture, Reliable Trend, and Stream Empire Holdings.

Buyers can register online now at www.mifffurniverse.com to receive complimentary platform access to connect with furniture manufacturers and sellers from around the world.

Being the largest furniture trade show in South-East Asia, the MIFF 26th edition will take place from Sept 1-4 2021 in Kuala Lumpur.

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