KUALA LUMPUR: The Tourism, Arts and Culture Ministry will roll out several short term initiatives to boost the domestic tourism industry, says Datuk Seri Nancy Shukri.
She told Parliament on Thursday (Dec 10) that the initiatives that would be introduced by her ministry following the relaxation of restrictions on interstate and interdistrict travel would include e-vouchers and rebates.
Nancy said the rakyat will receive various incentives and promotions in the form of vouchers, rebates, e-vouchers, cashback in e-wallets and discounts for bookings for tourism packages, accommodation and transport.
"In other words, the government will give financial assistance or pay a certain portion of the spending for the rakyat to travel domestically," she told Wan Hassan Mohd Ramli (PAS-Dungun) during Minister's Question Time on Thursday (Dec 10).
Wan Hassan had asked the ministry to state its short-term strategies to promote domestic tourism after the easing of travel restrictions.
Nancy said that the ministry will also focus on building confidence among the people and raise awareness that it is safe to travel domestically.
"The ministry will continue to work closely with industry players to discuss the standard operating procedures that are required during this time and the importance of following them, ” she said.
Nancy added that this is why her ministry is confident that all industry players are prepared in this aspect and will continue to move as soon as tourism activities are allowed.
"When the rakyat realises that safety and health measures are taken, they will feel safe to travel again," she said.
Nancy added that the ministry will also work with industry players and all state governments to provide new attractive tourism packages via digital platforms.
"We will introduce and promote tourist destinations that are in rural areas or hidden gems as tourists now prefer to visit safe destinations, with less people and are in a healthy environment," she said.
Other initiatives include media promotions on various platforms and to further boost the traditional craft industry.
"We will continue to find continuity in the short-term, including the huge allocation under the 2021 Budget through our Tourism and Culture Recovery Plan as detailed in my earlier wrapping-up speech for my ministry in the Dewan Rakyat," she said.
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