Highlighting export opportunities for growth


Expert advice: Azmin, Ang and Sharimahton are among the speakers featured in the EEA 2021 Webinar Series.

KUALA LUMPUR: Companies keen to seek opportunities outside the country can tune in to the first webinar under the Export Excellence Awards (EEA) 2021 Webinar Series to find out more.

Titled “Shaping The Future: Broadening Economic Networks and Opportunities”, the webinar will be held virtually on Dec 15 from 8pm via the video conferencing platform Zoom.

Those keen to attend can register at bit.ly/eeawebinar1.

To kick off the webinar, International Trade and Industry Minister Datuk Seri Azmin Ali will give the keynote address on the Regional Comprehensive Economic Partnership (RCEP).

Among the topics he will touch on are RCEP’s impact and its benefits for Malaysia and the country’s economy, the best ways for Malaysian exporters to take advantage of the free trade agreement, as well as the government’s role.

Malaysia External Trade Development Corporation (Matrade) exporters development deputy chief executive officer Sharimahton Mat Saleh will share the export outlook for the coming year, including trade performance indicators and export assistance available for business recovery.

In addition, she will briefly outline opportunities and strategies to explore new markets, especially in areas with high growth potential, where Malaysian exporters can excel.Sharimahton Mat SalehSharimahton Mat Saleh

Sharimahton has been with Matrade in various capacities since she joined the trade promotion agency in 2005 as a trade commissioner for Matrade Los Angeles.

Prior to that, she was with the Malaysia Industrial Development Authority for 12 years starting in 1989, after completing her Master of Business Administration at Saint Louis University in the United States.

During the session, Standard Chartered Malaysia transaction banking and cash products head Wendy Ang will share information on trade financing, including various trade risk elements and how best to manage them, the benefits of trade financing as well as insight into how export financing works.

In Ang’s capacity, she is responsible and accountable for the transaction banking profit and loss, executing strategies in line with global agendas and commercialising innovative solutions for growth in the transaction banking business for Standard Chartered Malaysia.

The banker, who holds First Class Honours in BEng Electronic and Electrical Engineering from the University of Birmingham, England, completed her Professional Credit Certification in Business and Malaysian Financial Markets Certificate with the Asian Institute of Chartered Bankers (formerly known as Institute of Bankers Malaysia).Wendy AngWendy Ang

Ang has close to 18 years of experience in banking, previously holding senior roles covering transaction banking and relationship management for Deutsche Bank and HSBC.

The EEA awards programme – aimed at recognising Malaysia’s leading exporters who have contributed to the country’s economy in the face of the Covid-19 pandemic – is back for the second year to acknowledge the contribution of businesses for their export achievements and success in the international arena.

This year, a total of 33 awards across five award categories will be honoured through the awards programme. The main award categories are machinery, electrical and electronics; agriculture, food and beverage; industrial products; consumer products and services, with special awards for halal products and Exporter of the Year.

There will be two tiers of the award, which are based on annual sales turnover, namely for small and medium enterprises with up to RM50mil revenue for products and up to RM20mil revenue for services; and mid-tier and large companies with more than RM50mil revenue for products and over RM20mil for services.

Companies can submit their entries from today until July 31,2021. Winners will be announced at the EEA Gala Night, which will tentatively be held in October 2021.

EEA 2021 is organised by Star Media Group in partnership with Standard Chartered, with Matrade as patron. It is audited by BDO.

Those keen to apply can visit exportawards.com.my, contact Pei Wen at peiwen@thestar.com.my or call 03-7967 1388 (ext. 1857, Events Department).

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