TNB adds sparkle and glow to Deepavali this year.
WITH the uncertainties and upheaval caused by the unprecedented pandemic that swept the globe this year, celebrations have taken on a very different feel. Unlike the carefree celebrations of yesterday, all festivities and gatherings have been dampened by the threat posed by Covid-19, casting a pall on the mood of the occasion.
To give Malaysia a lift this Deepavali, Tenaga Nasional Berhad (TNB) has rolled out Double Trouble Deepavali - a visually stunning festive film featuring a new and unique experience using augmented reality (AR) technology to give viewers an immersive and educational experience.
Discover the significance behind the traditional elements of the festival in the AR virtual tour.
The AR extension of the film takes you on an interesting virtual AR tour of a house, highlighting the significance behind the traditional elements of the festival – the brightly lit oil lamps, colourful saree, fragrant jasmine flowers, delicious Indian treats and beautifully designed rangoli kolam.
The interactive AR component elevates and enhances the overall viewing experience and draws viewers into the spirit of the celebration.
Although the current mood may be somewhat dampened, with this film however, TNB hopes to inject a spark of joy alongside a light-hearted family message that would uplift the Deepavali mood for a celebration with a difference.
For newspaper readers, fret not as you won’t be left out of the fun. Just keep your eyes peeled for the press advertisement and scan it with your mobile phone. A pop-up of the virtual house will appear and you can embark on your own exploration on the virtual tour.
This Deepavali, bond with your family while rediscovering your roots and culture.
This film and AR virtual tour is perfect for the entire family this Deepavali to bond over while rediscovering their roots and culture. It is an activity that would bring everyone together to make the most of the celebrations and add a little sparkle to this year’s Festival of Lights, with its family-oriented message highlighting the importance of familial bonds especially during these trying times.
“In times of uncertainty and challenges, we believe it is important for Malaysians to return to the heart of our celebrations - that is, the family bonds we share, ” said Tenaga Nasional Corporate Communication Head, Datuk Haji Baderul Sham bin Saad.
“This family bond runs deeper than all of our differences. It is powerful enough to bring out the spark of good within each other, however things may change. This makes ‘Double Trouble Deepavali’ an apt story for us to tell.”
Double Trouble Deepavali is a truly unique experience for the occasion.
A unique experience that offers Malaysians a novel way of interacting with the film and becoming part of the experience in itself, Double Trouble Deepavali is a feast for the eyes and truly worth checking out. This is in line with TNB’s vision of striding towards the future by finding innovative and sustainable energy solutions, while staying rooted in its rich history of the past 70 years.
Its evolution over the years, adapting with the needs of the time has made TNB a driver in renewable energy and innovation, and a leader in sustainable energy solutions.
By implementing progressive technology and innovative ideas, such as the AR technology feature, it envisions for the betterment of the country and its citizens.
View Double Trouble Deepavali on mobile here with the family and enjoy an immersive experience into the significance and the true spirit of Deepavali.
You can also find it on TNB’s Facebook page. Alternatively, keep a lookout for the advertisement in the newspapers.
This year, let #DoubleTroubleDeepavali add some sparkle to your celebration with your family.
