EEA returns to recognise top Malaysian exporters

(from left) Wan Latiff, Fu and Abrar during the virtual launch of EEA 2021.

PETALING JAYA: Following last year’s inaugural Export Excellence Awards (EEA), Star Media Group Bhd (SMG) has once again partnered with Standard Chartered to launch the 2021 edition of the awards programme.

Aimed at recognising Malaysia’s leading exporters, who have contributed to the country’s economy in the face of the Covid-19 pandemic, EEA shines a spotlight on the commitment of eminent businesses for their export achievements and success in the international arena.

SMG chairman Datuk Fu Ah Kiow, who officiated the virtual launch on Oct 19, said, “EEA started out with a vision to serve as a platform to benchmark remarkable businesses in the export industry, irrespective of sectors, size and geographical regions.

“More than just recognising forward-thinking companies and encouraging healthy competition, the EEA hopes to build a fraternity of Malaysian exporters, facilitating knowledge sharing and showcasing Malaysia’s capabilities and global potential in the world arena.”

The launch was also attended by Standard Chartered Bank Malaysia Bhd managing director and chief executive officer (CEO) Abrar A. Anwar and Malaysia Trade External Development Corporation (Matrade) CEO Datuk Wan Latiff Wan Musa.

Abrar added, “We are extremely proud to continue with the second chapter of the EEA, in partnership with The Star and Matrade as patron. More than ever, in challenging times like these, it is important to continue to honour the heroes of the nation who are showing tremendous resilience while navigating the global headwinds and demonstrating excellence by thriving in adverse conditions.

“Standard Chartered has a 145-year history of facilitating trade and investment in the country and we connect people and businesses to markets in Asia, Africa and the Middle East.

“Clients of different sizes with diverse needs can benefit from the bank’s capabilities and network as we operate in over 60 countries.

“In a time as difficult as this, we are doing whatever we can to help build Malaysia’s economic sustainability.

“Export of goods and services are critical to our country’s economy which will greatly assist in its recovery and development including job creation and increased prosperity for the community.”

“As the national trade promotion agency, Matrade applauds EEA’s commendable effort to recognise and reward high achievers among the exporter community.

“We are delighted to play our part as a patron for this distinguished awards programme. We believe that it will inspire companies to excel further in penetrating the global market, working hand-in-hand with Matrade, especially during these challenging times to make Malaysia a competitive trading nation, ” said Wan Latiff, adding that Matrade can help exporters and aspiring exporters through its development, export assistance and promotion programmes.

This year, a total of 33 awards across five award categories will be honoured through the awards programme.

The main award categories are machinery, electrical and electronics; agriculture, food and beverage; industrial products, consumer products and services, as well as special awards for halal products and Exporter of the Year.

There will be two tiers of the award, namely for small and medium enterprises with annual sales turnover of up to RM50mil for products and up to RM20mil for services, as well as for medium and large companies with annual sales turnover above RM50mil for products and above RM20mil for services.

Companies will be able to submit their entries from today until July 31,2021. Winners will be announced at the Export Excellence Awards Gala Night, tentatively to be held in October 2021.

EEA 2021 is organised by Star Media Group in partnership with Standard Chartered, with Matrade as patron. It is audited by BDO.

This year’s line-up of returning working partners are Associated Chinese Chambers of Commerce and Industry of Malaysia, Kuala Lumpur Malay Chamber of Commerce, Malaysian Associated Indian Chamber of Commerce and Industry and Malaysia China Chamber of Commerce. New partners are American Malaysian Chamber of Commerce, Malaysia Retail Chain Association and The Timber Exporters’ Association of Malaysia.

For more information please visit, contact Pei Wen at or call 03 7967 1388 ext 1857 (Events Dept).

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Export Excellence Awards , EEA , export


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