STB promotes sensory travel experience in Youtube

  • Nation
  • Friday, 21 Aug 2020

KOTA KINABALU: If you can’t travel to and around Sabah, you can still experience the Land Below the Wind via a series of sounds, specially curated by the Sabah Tourism Board (STB).

The board’s communications and digital team came up with a “sensory travel experience” in an audio clip form made available on their Youtube page, (, starting yesterday.

At four minutes and 31 seconds long, the audio, complete with graphics depicting various locations and events across the state, is aimed at giving listeners a chance to explore Sabah using their senses and power of imagination.

“From the calming sound of the South China Sea waves to the mysterious sounds of the world’s oldest rainforest, it aims at introducing Sabah in a different manner.

“They can enjoy a glimpse of the wonders they can anticipate when visiting the Land Below the Wind, ” said STB general manager Noredah Othman, recommending listeners to use headphones for the best listening experience.

Due to current travel and tourism challenges due to Covid-19, STB is doing its best to bring people closer to Sabah either virtually or by other interactive means, she said.

She gave an example of last weekend’s first virtual live telecast of the 75th Sandakan Memorial Day service from the Sandakan Memorial Park via their Facebook page, which was streamed by Australian and British families or officials with close attachment to the event.

The annual event to remember fallen Australian and British Prisoners of War (POWs) and victims of the Sandakan-Ranau death marches in Sabah during World War II was limited to 50 people – fewer than the hundreds who attended in the past, including foreigners who flew into the country.

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