Sabah Tourism Board promotes sensory travel experience on YouTube channel


  • Nation
  • Thursday, 20 Aug 2020

KOTA KINABALU: If you can’t travel to and around Sabah, maybe you can experience it via a series of sounds, specially curated by Sabah Tourism Board (STB).

STB’s Communications and Digital Team has come up with a "sensory travel experience" in an animated audio clip made available on their YouTube page starting Wednesday (Aug 19).

The four and a half minute clip, accompanied with graphics depicting various locations and events across the state, is designed to give listeners a chance to explore Sabah using their senses and power of imagination.

“Our team is always looking for a creative way to promote Sabah. This sensory experience will elevate listeners’ experience on various possibilities for their ultimate holiday in Sabah.

“From the calming sound of the waves of the South China Sea to the mysterious sounds of the world’s oldest rainforest, it aims to introduce Sabah in a different manner.

“They can enjoy a glimpse of the wonders they can anticipate when visiting Sabah, ” said STB general manager Noredah Othman who recommended listeners to use headphones for the best listening experience.

She added that despite current travel and tourism challenges due to Covid-19, STB would continue ongoing efforts to bring people closer to The Land Below the Wind, either virtually or via other interactive means.

She gave an example of last weekend’s first virtual telecast of the 75th Sandakan Memorial Day service live from the Sandakan Memorial Park via their Facebook page, which could be streamed by Australian and British families or officials with close attachment to the event.

The annual event on Saturday (Aug 15) to remember fallen Australian and British prisoners of war (POWs) and the Sandakan-Ranau death marches in Sabah during World War II, was attended by a limit of 50 people compared to hundreds including those who flew into the country in the past.

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