No limit to number of times cheap sales can be held

PUTRAJAYA: Traders are now allowed to organise cheap sales without a quota according to suitability and affordability, says the Domestic Trade and Consumer Affairs Ministry.

The ministry’s enforcement director, Datuk Iskandar Halim Sulaiman, said this followed the gazetting of amendments to the Trade Descriptions (Cheap Sale Price) (Amendment) Regulations 2019 effective Jan 2, which improved legal provisions related to the organisation of cheap sales.

Previously, he said, there was a quota of four times a year. Three were based on the periods and dates set by the government while one was chosen by the trader.

“The amendment to this rule aims to make enforcement related to cheap sales more relevant in line with current trade developments, ” he said in a statement.

Iskandar said improvements had also been made to the cheap sale notice system so that traders no longer had to wait a long time for approval from the ministry to get a cheap sale notice number.

Iskandar said the ministry agreed to shorten the processing period for the approval from 14 days to one day to support the traders.

“Traders no longer have a reason not to apply for a cheap sale notice as it takes only one day before the date of the sale, ” he noted.

Iskandar said the ministry, in drafting the new policy, also took into account the consumer’s rights.

He said the ministry had also developed a smartphone app, MySales Tracker, to facilitate users to review cheap sale activities that took place around them. — Bernama

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KPDNHEP , Iskandar Halim , rules , cheap sales


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