SMG collaborates with iPrice


  • Nation
  • Monday, 20 Jul 2020

PETALING JAYA: Star Media Group is collaborating with South-East Asia’s leading e-commerce aggregator, iPrice Group, to offer Malaysians convenient access to the best online deals from over 100 merchants.

Both Star Media Group and iPrice hope to not only widen the range of online offerings to Malaysians but also meet the growing need for cost-conscious purchases amidst uncertain global economic times.

“Today’s businesses are operating under very different circumstances compared to just six months ago. As global citizens flock to the online sphere not only for the ‘want’ purchases, but also the ‘need’ purchases, Star Media Group is in a position to support this demand within our own ecosystem.”

“At the same time, as online consumers become more prudent with their spending as a direct result of this Covid-19 pandemic, being able to offer the best deals and ‘bang for your buck’ becomes even more valuable. This is where we see synergy with iPrice Group as a leader in this category,” said Star Media Group senior general manager of analytics Freddy Loo.

Online shopping and e-commerce have continued to grow globally, accelerated by the pandemic.

The trend in online shopping and e-commerce is seen in Malaysia as well.

According to a 2019 report by Google, Temasek and Bain & Company, Malaysia’s e-commerce will rise at a 27% compound annual growth rate (CAGR) with RM46.9bil Gross Merchandise Value (GMV) by the year 2025.

Leveraging on this trend, Star Media Group and iPrice Group will continuously develop a roadmap to provide more exclusive offers from more than 100 e-commerce merchants in the country.

Readers of The Star can look forward to more personalised features tailored for them.

“Most of these existing readers access The Star’s news portal for its high-quality journalism and content,” said iPrice Group CTO and co-founder Heinrich Wendel.

“This collaboration will further provide them with more benefits by allowing us to be their best online shopping companion as they search for the best deals in e-commerce.

“We aim to bring them transparency, trust, and convenience,” he added.

Coupons offered through this platform cover categories ranging from food and grocery, e-hailing, electronics, home and living, beauty and health, fashion, and more.

Exclusive offers from Althea, iHerb, and Book Depository, will be made available on top of offers from Lazada, Shopee, Zalora, Grab, Agoda, Booking.com, Sephora, and Expedia.

The offers are now accessible from TheStar.com.my. Visitors can access the page, copy the desired code and head straight to the store to redeem.

iPrice’s price-comparison platform has about 1.5 billion products available from more than 1,500 merchant partners across the region, particularly in Malaysia, Singapore, Indonesia, Vietnam, Thailand, the Philippines, and Hong Kong.

With their substantial list of merchant partners and careful curation of deals, The Star’s readers can expect to find the best online shopping companion.
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