MELAKA: The historical state has a new slogan to replace its previous catchphrase - "Don't Mess with Melaka".
From Wednesday (July 1), the new slogan is "Melakaku Maju Jaya, Rakyat Bahagia, Menggamit Dunia' (My Melaka as a progressive state, people's happiness and beckoning globally).
The new slogan will replace the old catchphrase on the signboards in Melaka.
The catchphrase "Don't Mess With Melaka" was introduced in 2013 while "Melaka Berwibawa" was used during the Pakatan Harapan's administration.
Chief Minister Datuk Sulaiman Md Ali announced the new slogan, saying that it is in line with the transformation that is being planned by the state government to make Melaka a prosperous state.
He said this after delivering his keynote address to civil servants at Ayer Keroh here on Wednesday (July 1).
Sulaiman added that "Melakaku Maju Jaya" denotes the state's drive to continue to prosper, be competitive and efficient as well as to fulfill key performance index (KPI).
"The new slogan is also in tandem with the objective of the state government in effecting economic development, and enhancing the wellbeing and standard of living among the local population," he said.
Sulaiman, who is the 12th Chief Minister, noted that the pioneer slogan for Melaka debuted in 1980s.
"We would hold a competition to give an opportunity for the locals to design the logo for the slogan," he said.
In 2013, the then Chief Minister Datuk Seri Idris Haron had come up with the "Don't Mess with Melaka" slogan, aimed at instilling discipline in the community to preserve cleanliness and boost the tourism industry.
However, some had regarded the slogan as sounding like an incredibly harsh warning.
The slogan was replaced with "Melaka Berwibawa" by Idris's successor Adly Zahari in 2018.
Earlier, Sulaiman also announced a RM500 special Covid-19 financial aid to 7,553 civil servants at the end of this month.
He said the payment is meant to show appreciation to the civil servants, especially frontliners, in facing the challenges of the pandemic.
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