Agriculture and Food Industries Minister Datuk Seri Dr. Ronald Kiandee (right) and AirAsia Group executive chairman Datuk Kamarudin Meranun (left) launched the Ourfarm e-platform at Jabatan Pertanian Serdang on Monday.
PETALING JAYA: AirAsia has initiated Ourfarm, an e-commerce platform, to help farmers fly high with a greater revenue-generating capability.
The Ourfarm business-to-business platform was poised to revolutionise the agribusiness supply chain, connecting farmers directly to businesses, thus eliminating middlemen cost and boosting farmers' earning power.
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