AirAsia launches e-commerce platform to help farmers

Agriculture and Food Industries Minister  Datuk Seri Dr. Ronald Kiandee (right) and AirAsia Group executive chairman Datuk Kamarudin Meranun (left) launched the Ourfarm e-platform at Jabatan Pertanian Serdang on Monday.

PETALING JAYA: AirAsia has initiated Ourfarm, an e-commerce platform, to help farmers fly high with a greater revenue-generating capability.

The Ourfarm business-to-business platform was poised to revolutionise the agribusiness supply chain, connecting farmers directly to businesses, thus eliminating middlemen cost and boosting farmers' earning power.