Boost boosts Raya cheer with Ramadan campaign

  • Nation
  • Thursday, 23 Apr 2020

PETALING JAYA: With Muslims set to begin fasting at home from Friday (April 24), e-wallet Boost aims to help observe Ramadan and celebrate Hari Raya Aidilfitri with its #BolehRayaDenganBoost campaign.

“With uncertainty over the Covid-19 outbreak and Ramadan around the corner, Boost wants to bring Malaysians the spirit of the holy month and the excitement of celebrating Hari Raya Aidilfitri with an array of options and the flexibility to plan for this occasion.

“As we have seen in recent weeks, Malaysians are not only becoming increasingly tech-savvy but also creative in the way we utilise technology to get us through unprecedented circumstances, ” said Boost’s product and marketing director Ungku Norliza Syazwan Ungku Halmie.

To kick start the holy month of Ramadan, Boost will highlight one charitable organisation per day to spread public awareness about helping the underprivileged.

It also said that Boost users can continue donating to their “Tabung Covid-19”, which has received over RM450,000 in donations from Malaysians.

These donations will be channelled to the Health Ministry as well as the National Disaster Management Agency (Nadma) and relevant NGOs that help families directly impacted by Covid-19.

Boost also said it has lined up several deals for shoppers, where cashback can be earned through shopping with key partners such as PichaEats, dahmakan, Delivereat, Pizza Hut, KFC, Zalora, Hermo, L’Oréal, Courts and several others.

Boost also said it will be revealing new features to its app in the coming month.

“Although this year will be different from before, Malaysians can always rely on Boost as their lifestyle e-wallet partner for all things Ramadan and Raya-related.”

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Ramadan , Hari Raya , Boost


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