10TH gen accord hits the streets


The new Accord has been awarded five-star safety rating by Asean NCAP.

Honda Malaysia’s recent launch of its flagship executive sedan, the 10th Generation Accord, has raised the benchmark in D-segment vehicles with its elegance, excellent performance and premium features.

“The Accord has 44 years of history since its debut in 1976 with nine full model changes, ” said Honda Malaysia managing director and chief executive officer Toichi Ishiyama.

“The Accord has always been very well accepted by Malaysians, with encouraging sales recorded for the previous generations. To-date, there are more than 84,100 units of Accord on Malaysian roads.”

The overall body appearance of the 10th Generation Accord has a wider stance, lower roofline and longer hood – highlighting a sleeker and classier posture alongside Honda signature chrome wing front grille, full LED headlights and taillights.

Completing the contemporary masculine exterior of the new Accord is a feature that is not only new but also unique in a Honda – 18in alloy wheels with specially-designed resonator applied on them to reduce tyre noise (for 1.5 Turbocharged Premium variant only).

The new Accord is equipped with an enhanced 1.5L VTEC turbocharged engine, making Honda the first Japanese mass market manufacturer to introduce turbocharged engine in the D segment.

The turbocharged engine can generate power output of 201PS and maximum torque of 260Nm, which is more powerful than a 2.4L engine performance. With these enhancements, the new Accord promises a refined and exciting driving experience that provides more efficient power distribution in all RPM and greater fuel efficiency.

Notably, the new Accord is also the latest Honda model to be certified with Energy Efficient Vehicle (EEV) status.

Incorporated with numerous technological innovations, the Accord has many new practical features – the first in Honda Malaysia’s model line-up.

New in a Honda vehicle in Malaysia is the four-way Assistant Power Seat with Shoulder Switch, and the wireless charging feature, which is integrated into the centre console of the Accord for topmost convenience especially for the driver to charge his phone.

Other new features of the Accord are Driver’s Seat Memory that allows drivers to set and quickly access their preferred seating position; Driver Attention Monitor that monitors and alerts driver when it detects a diversion of driver’s attention; Walk Away Auto Lock; and Remote Engine Start.

The interior styling of the new Accord exemplifies the “Man-Maximum, Machine-Minimum” design philosophy. In terms of dimensions, the wheelbase of the Accord increased by 55mm, while the rear legroom is now roomier by an additional 48mm, providing more comfort for passengers.

In the new Accord, Honda Malaysia also emphasises build quality in terms of NVH (Noise, Vibration and Harshness), to push the envelope in comfort and better travel ambience. Spray foam is used to provide extra sound insulation and enhance cabin quietness.

The application of High-Performance Adhesive (HPA) further improves the structure and rigidity of the body for better durability. It also reduces the noise and vibration while improving ride and handling.

Awarded five-star safety rating by Asean NCAP, the new Accord offers the most comprehensive safety technology in a sedan.

This 10th Generation Accord is the only model in its segment to offer a full suite of Honda Sensing (for 1.5 TC-P variant only) comprising all eight features with the inclusion of Low Speed Follow and Auto High-Beam to Adaptive Cruise Control, Collision Mitigation Braking System, Forward Collision Warning, Lane Keep Assist System, Road Departure Mitigation, and Lane Departure Warning.

Parking is made easier with the Smart Parking Assist System with rear brake assist (for 1.5 TC-P variant only) that recognises the border line of the parking space and assists the driver with automatic steering assist, screen display and voice guidance while auto brake assist is activated when an obstacle is detected.

This flagship executive sedan comes equipped with additional safety technologies that are new to an Accord, such as the Multiview Camera System (for 1.5 TC-P variant only) that displays surrounding blind spots on the navigation screen, and Cross Traffic Monitor (for 1.5 TC-P variant only) that uses radar sensors to monitor the rear corner of the car when reversing.

The car comes with standard safety features comprising six airbags, Vehicle Stability Assist, Anti-lock Braking System (ABS), Electronic Brake Distribution, Emergency Stop Signal, Hill Start Assist, front and rear parking sensors with multi-angle rearview camera, and rear seat ISOFIX.

With its D-segment benchmark expectations, Honda Malaysia is confident of selling 200 units of the new Accord per month.

The executive sedan is available in two variants: 1.5L VTEC Turbocharged (TC) and 1.5L VTEC Turbocharged Premium (TC-P), and comes in Crystal Black Pearl, Lunar Silver Metallic, Modern Steel Metallic and a brand-new colour Platinum White Pearl.

It is priced at RM185,900 (on-the-road price without insurance) for the 1.5 TC variant and RM195,900 (on-the-road price without insurance) for the 1.5 TC-P variant.

For more information or to test-drive the new Accord, customers are invited to visit any of the 100 Honda dealerships nationwide, call Honda’s toll free number 1-800-88-2020 or go to www.honda.com.my.

Read more in the CarSifu pullout tomorrow.

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