KUALA LUMPUR: Two corporate citizens got together for the coming Chinese New Year with two aims – to celebrate and give something back to society.
Jon Gor Channel and Elements Kuala Lumpur Sdn Bhd pooled their resources and managed to raise over RM2,000 from their corporate social responsibility (CSR) initiative.
While enjoying fine dining at the Lounge in the Sky, the group comprising 32 people also tossed yee sang some 50m above the ground.It is a popular Chinese belief that the higher the yee sang is tossed, the more prosperity a person will reap.
The must-have dish for Chinese New Year also symbolises good fortune, good health and all things auspicious.
Organising chairperson Jonathan Yam said it was their first collaboration to welcome the Year of the Rat.
Yam said they also passed the hat around during the programme and managed to raise additional funds for an orphanage.
He said they had identified an orphanage in USJ5 and hoped the money could help to lessen the cost of looking after the residents.
He said due to the challenging times, many firms and individuals had reduced their budget for CSR initiatives.
“Although the sum is not that big, it is a good start.
“We hope to do much more and show that the society still cares for the less fortunate, ” he said.
Elements Kuala Lumpur chief executive officer Balraj Pannu said they were glad to be able to play a small part to help the needy and less fortunate during festivities.
“This is just a small step. We will continue to be a responsible player and assist in many other ways, ” he said.
Among those who turned up to lend support were Miss Malaysia Earth Eco Tourism 2014 Adelina Chan, local celebrity Erul Samah, Elements KL’s general manager Prakash Ramachandran and its head of marketing Paula Lee.