KUALA LUMPUR: Some 2,300 enforcement officers will monitor prices at supermarkets, wet markets and retail outlets nationwide to ensure the Festive Season Maximum Price Control Scheme (SHMMP) is adhered to.
Domestic Trade and Consumer Affairs Ministry deputy secretary-general Dr Alauddin Sidal said those found increasing the prices of 19 controlled items without a valid reason and also failing to display the pink price tag would face stern action under the Price Control and Anti-Profiteering Act 2011.
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