Matrade urges M'sian businesses to focus on sustainability


  • Nation
  • Tuesday, 19 Nov 2019

KUALA LUMPUR: The Malaysia External Trade Development Corporation (Matrade) called on the business fraternity to make sustainability a priority in order to remain relevant.

Matrade chief executive officer Datuk Wan Latiff Wan Musa said it was timely for Malaysian exporters to embrace sustainable business models.

"Buyers around the world, especially in developed nations with strong purchasing power have put sustainability agenda at the top of their list," he said.

In anticipation of such sentiment, Matrade urged Malaysian exporters to embrace sustainable values to remain competitive.

"As the lead government agency responsible for promoting Malaysia’s exports, we must assist our exporters to become sustainability ready, ” he said.

Wan Latiff was speaking at the Sustainability-Ready Exporters (Su-RE) conference, organised by Matrade to help small-and-medium enterprises (SMEs), and mid-tier companies adopt sustainability values in their export business.

The conference attracted about 500 participants from diverse industries including manufacturing, plastics, construction, food products, oil and gas, energy, and even services.

International Trade and Industry (Miti) Minister Datuk Darell Leiking opened the event.

Wan Latiff said the impact of climate change, rapidly rising world population, and the depletion of natural resources had far-reaching implications on international trade.

Sustainability and inclusiveness are the fundamental principles of the Shared Prosperity Vision (SPV) 2030, recently launched by the government.

The Su-RE conference is a key activity for Matrade’s Corporate Shared Values (CSV) programme known ad “Sustainability Action Values for Exporters” (SAVE).

The aim is to champion the implementation of sustainable practices by Malaysian companies involved in the export sector.

The SAVE Programme offered a series of capacity building activities, identification of suitable sustainability benchmarks for Malaysian exporters, business matching for sustainable businesses, among others.

Matrade had forged partnerships with relevant stakeholders including Miti, Economic Affairs Ministry, as well as the Environment, Science, Technology Ministry.

Matrade is also engaging the relevant UN agencies including the local chapter of UN’s Global Compact Network Malaysia (GCMY).

Media partners supporting the conference are The Star and Business Today.

Others include Malaysia International Trade & Exhibition Centre (MITEC) and the UN’s International Office of Migration (IOM).


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