Tapping the market potential: Gobind (left) receiving a token from Malaysian CMO Awards President Harmandar Singh during the Malaysian CMO Awards Night 2019 at Sime Darby Convention Centre in Kuala Lumpur. — Bernama
KUALA LUMPUR: Malaysians are becoming more savvy and mature in their thinking despite the spread of fake news and sensationalism, says Gobind Singh Deo.
The Communications and Multimedia Minister said due to this, the marketing industry had a role to play in reaching out and engaging with consumers through authenticity.
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