Relevance and credibility are SOBA’s strengths


PETALING JAYA: The Star Outstanding Business Awards (SOBA) is continuing to enhance its reputation among small and medium enterprises (SMEs), as evidenced by the yearly increase in participants vying for the awards.

Star Media Group Bhd (SMG) chief executive officer Andreas Vogiatzakis says the annual increase in submissions from non-public listed companies is not only a reflection of the credibility and popularity of the awards, but could also point to the growth in the SME sector.

As it marks 10 consecutive years of championing business excellence among Malaysia’s smaller companies, the awards have adapted to the times in accordance with the development of local SMEs and the business community.

This has ensured its relevance throughout the years.

“We are elated that SOBA has become a mainstay in the SME awards circuit and will be reaching its first decade soon.

“We have been nimble enough to adjust and introduce categories that best reflect the changes and nuances of SME development, which shows relevance, ” he said.

As such, SMG is inviting SOBA alumni to come together and celebrate the milestone through a special event.

The SOBA 10th Anniversary Celebration, which takes place on Nov 5 at New World Petaling Jaya Hotel, will be recognising the success of award recipients over the years. It will also serve as a unique platform for its alumni to foster fellowship and forge new bonds in the business community.

Among the guests to the event are Sunway Group founder and chairman Tan Sri Dr Jeffrey Cheah who will be delivering an inspirational speech, as well as SMG chairman Datuk Fu Ah Kiow.

There will also be a curated fashion show by the Malaysian Bumiputra Designers Association, featuring Bon Zainal, Rasta Rashid, RamondZack and Tawaf Timepieces.

Organised by SMG with Digi, PKT Logistics Group Sdn Bhd and RHB Bank Bhd as main sponsors, Credit Guarantee Corporation Malaysia Bhd as co-sponsor and Malaysia External Trade Development Corporation as official trade promotion partner, SOBA 2019 is endorsed by the International Trade and Industry Ministry, supported by Bursa Malaysia and audited by BDO, with dimsum as official media partner.

For more information on the SOBA 10th Anniversary Celebration, please contact The Star Events Business Unit at 03-7967 1388 ext 1857 (Pei Wen)/ 1475 (Emilia)/ 1657 (Victor).

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