KUALA LUMPUR: The longest-running beauty show in South-East Asia, Malaysia International Beauty Show or beautyexpo, opened with a bang for its 19th year.
The exhibition will feature beauty products and services of 322 local and international companies from 22 countries like China, Korea, Taiwan, Singapore and for the first time, South Africa.
With plentiful business and networking opportunities, it is expected to attract 16,000 visitors including trade professionals interested in checking out the latest market trends and innovations in the beauty industry.
The beauty show, organised by UBM Asia, will showcase a new segment on halal beauty products and will also be highlighting the milestones and legacy of the hairdressing industry.
Informa-UBM Asean beauty portfolio director CP Saw said Malaysia was the global leader in the halal industry, followed by the United Arab Emirates.
“The halal beauty sector is one of the fast growing areas in the beauty industry, especially with a growing Muslim population worldwide.
“So far, beautyexpo is the only trade show that has a dedicated halal beauty zone, ” he said in his speech during the launch yesterday.
Other segments or dedicated zones for the exhibition are the beauty salon, hair salon, make-up education, nail salon, original equipment manufacturing and original design manufacturing.
Saw said that the beauty show is the first and only event to honour and give special recognition to hairdressing professionals who have contributed to the industry for more than 25 years.
The four-day programme will be filled with seminars, workshops and demonstrations designed to provide industry insights, along with exciting events such as barber competition BarberLokal.
Afriza Hani, who was representing the Entrepreneur Development Ministry to launch the event, noted that the global beauty industry is a burgeoning one.
“The global beauty industry is estimated to be worth US$352bil and Asia-Pacific is the largest and one of the fastest-growing markets.
“According to a Euromonitor report in 2018, the region represents 32% of the global market and is expected to grow by another 6.7% in the next five years, ” said the Business Licensing Electronic Support System senior director.
The exhibition, held from today to Oct 7, is taking place at the Kuala Lumpur Convention Centre.
While the exhibition is targeted at trade professionals, members of the public are welcome to visit over the weekend.