Export awards reels in good contestants


  • Nation
  • Wednesday, 28 Aug 2019

Outstanding performers: (From left) Koong, Benetello and Chai poring through the submissions for the Export Excellence Awards 2019.

PETALING JAYA: Judges picking winners in the inaugural Export Excellence Awards 2019 are having a tough time with the selection process because they found that the contestants are all “good and competitive”, which augurs well for the nation’s export industry.

Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM) deputy secretary-general (1) Michael Chai Woon Chew said Malaysian exporters have shown capability to venture into new emerging markets and they have developed their businesses well.

The judges based the evaluation of the contestants’ track record on their financial statements from the last three years, said Chai who heads a three-man panel of judges in three categories: chemical, mineral and alloy; machinery, equipment and automation, and services.

“We looked for trends that indicate their businesses are sustainable, and consistent growth. We also looked at their liabilities, whether they have borrowed a lot of money, ” he said, adding that the judges also took note of the companies’ corporate social responsibility initiatives as well as adoption of technology towards Industry 4.0.

Besides the aforementioned categories in the awards, the other four are electrical and electronics; oil and gas; agriculture; and, other industries. Three companies will receive the Exporter of the Year title, while a special award will be given in the halal products category.

In the “other industries” category which was judged by a two-man panel led by EU-Malaysia Chamber of Commerce and Industry chief executive officer Roberto Benetello, selection was based on parameters set by auditors for exporters’ performance, such as revenue generated from export sales.

“There is (also) brand awareness, how well they promote their brand abroad. We looked at initiatives done by the companies to make the brands and services well known, ” Benetello said, adding that the judges also considered overseas awards won by the companies and their establishing partnerships with key players abroad.

In the oil and gas; agriculture; and, electrical and electronics categories, ACCCIM national council member Koong Lin Loong who leads a two-judge panel said: “The winners must have quality products and services which the world looks out for. We judged whether they sell Malaysian brands effectively.”

On the awards, Koong said: “This is great and fantastic awareness for Malaysian businesses that export is the ultimate aim of all companies irrespective of sectors – trading, manufacturing or services. It will encourage companies to upskill and improve their products and services.”

Star Media Group in partnership with Standard Chartered launched the inaugural Export Excellence Awards 2019, with PKT Logistics Group Sdn Bhd as co-sponsor and Malaysia External Trade Development Corporation as patron.

Winners will be announced at the awards ceremony in November. For details, go to exportawards.com.my.


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