Learn about best ways to drive business forward

PENANG: SOBA LAB participants can explore ways to develop business growth opportunities through a line-up of sessions in the upcoming workshop.

The fourth stop in a series of capacity-building workshops, SOBA LAB Penang will be held tomorrow in Lexis Suites themed “Business Growth Masterclass”.

It is held in conjunction with The Star Outstanding Business Awards (SOBA). Among the topics to be covered during the full-day workshop are market expansion through export or leveraging the digital for growth.

Abrand Food Manufacturing Sdn Bhd director and co-founder Branden Kuan will speak on the company’s export journey and the supporting role played by the Malaysia External Trade Development Corporation.

The Penang-based health food company is known for NutriBrownRice, a healthy brown rice instant beverage brand manufactured through its proprietary high technology processing method.

A strong believer in lifelong learning and eating right to stay healthy, Kuan will also touch on key lessons learnt in export, innovation and marketing to ensure sustainable business growth.

DeliverEat Sdn Bhd co-founder Leong Shir Mein will share about the outfit founded in 2012 by a small team of Penangites.

The online food ordering and delivery company is one of the leading players in the industry.

While many of its competitors are focusing only on the delivery of food and beverages, the start-up has established a subsidiary called DeliverLah to address the need of non-food delivery services.

Its advantage is the on-demand, same-day delivery service for Penang island customers with the promise of a three-hour timeframe upon order submission.

SOBA LAB Penang will also feature the Engine of Growth panel discussion.

Industry players such as Digi business performance management head Alven Loh Hong Ping; RHB Bank Bhd SME banking head Yip How Nang and PKT Logistics Group Sdn Bhd’s COO P’ng Tean Hau will dissect current business trends and provide advice on ways SMEs can best leverage technology, finance and culture to build more sustainable businesses.

Berjayapak Sdn Bhd chief executive officer Ooi Lay Pheng and Empire Sushi Group Sdn Bhd chief executive officer Lim Xui Jhi will be conducting breakout sessions for those seeking further clarification and advice after their respective sharing sessions.

Admission is free but seats are limited. Those interested please register at bit.ly/SOBALABPG19.A SOBA Helpdesk will also be available at every location for those wanting to find out more about the awards.

Each SOBA LAB will feature booths from SOBA sponsors, where attendees can learn more about the solutions, products and services they offer.

Visit RHB’s booth and experience an integrated ecosystem of six solutions that work together as one with RHB SME e-Solutions.

The solutions include accounting software, human resource and payroll solution, an electronic point-of-sale, merchant card terminal, customised business insurance and RHB business credit cards.

For further information, go to www.rhbgroup.com/g/ses.

This year’s SOBA is now open for submission, for all locally incorporated enterprises that are not part of a multinational or listed group with foreign equity not exceeding 50%.

Submisison pack can be downloaded at www.soba.com.my. The deadline for entries is Oct 7.

SOBA 2019 is organised by Star Media Group with Digi, PKT Logistics Group and RHB Bank as main sponsors, CGC as co-sponsor and Matrade as official trade promotion partner.

It is endorsed by the International Trade and Industry Ministry, supported by Bursa Malaysia and audited by BDO, with dimsum as the official media partner.

For more information on SOBA 2019, call The Star Events Business Unit at 03-7967 1388 ext 1857 (Pei Wen)/ 1529 (Kimy) or visit www.soba.com.my.

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SOBA 2019


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