‘Promote unity as part of CSR efforts’

  • Nation
  • Wednesday, 31 Jul 2019

All set to go: Anas showing his #AnakAnakMalaysia Walk wristband featuring unique pins.

PETALING JAYA: The promotion of national unity should be made a corporate social responsibility (CSR) for all Malaysian companies, says moderation advocate Anas Zubedy.

All companies – big and small – should set aside some percentage of funds from their annual CSR allocation to be used specifically for unity programmes, he added.

“Let’s say a company spends RM100,000 a year on CSR programmes. Perhaps about 10% to 20% of that money can be set aside as a ‘unity budget’ to focus on activities and events that bring people together.

“When a company is united and has social harmony, the business organisation will benefit,” he said.

An example of a unity programme, he said, was the upcoming #AnakAnakMalaysia Walk 2019.

Anas said he and his staff had been taking part in the walk since its inception.

When companies take initiatives to promote unity and moderation, the movement reverberates through society, he added.

“It is something simple, meaningful and practisable. This is what moderation is all about – finding the sweet spot where everyone can be part and parcel of the community.

“More companies should do this by organising similar programmes focusing on the spirit of Malaysia and moderation,” he said.

As it is hard to set a target on national unity, he noted that activities and events are avenues to foster such unity.

“Our children go to different schools and we live in different places. We need to create platforms and avenues for Malaysians to come together to work on something, play and have fun together.

“The #AnakAnakMalaysia Walk provides a platform for us to be with our fellow Malaysians. We need many more events like this that reminds us that we are one,” he added.

Anas also lauded this year’s theme, #BetterMeBetterMalaysia, saying that the initiative to better the individual first was critical in collectively making the country great.

“We need to take ownership of what we do. We should be the change before we try to change others,” he said.

He added that he was looking forward to catching up with friends while basking in the evening glow during the walk, which will be held in the evening for the first time in the Klang Valley.

The #AnakAnakMalaysia Walk 2019 is a collaboration between Malaysia’s well-known property developer Eco World Development Group Bhd and Star Media Group.

The main sponsors for the event are Panasonic (silver sponsor) and DRB-HICOM (car sponsor).

The registration fee is RM50 (adult) / RM20 (child) / RM120 (family package: two adults, two kids) and RM40 (corporate). The closing date is Aug 9.

The #AnakAnakMalaysia Walk 2019 will be held on Aug 31, starting at 4.30pm at the Eco Ardence Sales Gallery, Persiaran Setia Alam in Setia Alam, Shah Alam.

For more details, go to bit.ly/aamwalk2019.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 7
Cxense type: free
User access status: 3

Across The Star Online