Tech, power and luxe in a progressive ride


Renowned for exceptional handling, safety and comfort, BMW pushes the boundaries with a slew of sleek, tech-extra features

DRIVING, for many, is one of life’s pleasures. The freedom to jump into your car and take off at a moment’s notice to go where your feet and impulses take you is a modern pleasure and privilege.

When we traverse the cities, towns and countryside in a vehicle built, not just to get us from A to B, but a powerful beast designed with the safety, comfort and convenience of the driver in mind, then the experience goes – to paraphrase a popular petrolhead phrase - from zero to a hundred.

Wrap this up with some dazzling tech upgrades and modern touches, and it’s difficult to resist checking out the latest offerings assembled on four wheels.

The exciting marriage of power, extravagance and innovation is embodied in the newest BMW 7 Series luxury sedan, promising the driver a new level of sheer driving pleasure.

The German automaker that is synonymous with prestige, power, elegance, class and exceptional driving performance has recently redrawn the definition of present-day innovation by embedding its latest 7 Series sedan with a host of sexy features designed to appeal to every discerning driver.

The exciting marriage of power, extravagance and innovation is embodied in the newest BMW 7 Series luxury sedan, promising the driver a new level of sheer driving pleasure.The exciting marriage of power, extravagance and innovation is embodied in the newest BMW 7 Series luxury sedan, promising the driver a new level of sheer driving pleasure.

Power under the hood

The integration of the three-litre six-cylinder petrol engine in the BMW eDrive plug-in hybrid system produces a total output of 290 kW/394 hp.

And coupled with its eight-speed Steptronic automatic transmission, enables the 7 Series to achieve the century sprint in an impressive 5.1 seconds – yet it consumes only 2.8L per 100km of petrol.

A city traffic or cross-country driver can drive the 7 Series on electric power alone, enabling a top speed of 140kph.A city traffic or cross-country driver can drive the 7 Series on electric power alone, enabling a top speed of 140kph.

Intervention never felt so good

The 7 Series comes with Driving Assistant Professional that supports the driver with intelligent functions for partially automated driving, like on monotonous routes or during traffic congestion.

For example, the Active Cruise Control with Stop & Go function, and the front collision warning with braking intervention will maintain a speed up to 210 km/h and the distance to the vehicle in front during long drives.

These support you in all driving situations with increased safety and comfort. With that, you can look forward to a relaxed scenario and devote yourself to the most important thing: sheer driving pleasure.

On top of these extras is the Parking Assistant with Reversing Assistant, all part of the slew of driving assistance features. Intelligent driving just got sexier.

Marriage of mod-cons and luxe

Having all this power and manoeuverability gets better when the driver is truly in charge, and the driver feels best when comfort is maximised in the interior.

For starters, noise distraction from tyres and wind is minimised thanks to optimised soundproofing elements and noise insulation constructed near the rear wheel arches.

The high point in comfort and distraction-free convenience comes with the addition of a mobile phone tray that enables wireless charging for compatible devices, positioned optimally within the driver’s view.

How’s that for being in control of the controls؟ The driver needs no longer fiddle with fiddly in-car chargers and their wires.

With the BMW 7 Series, power and manoeuverability gets better as the driver is truly in charge.With the BMW 7 Series, power and manoeuverability gets better as the driver is truly in charge.

Control at your fingertips

Being in control is what the best driver does, and with the BMW 7 Series, the driver has a choice of five possible input methods with which to control vehicle functions – the steering wheel buttons, the iDrive controller, the touch sensitive control display, the Voice Control and the Gesture Control.

That’s right: the innovative Gesture Control registers individual finger movements and distinguishes up to seven hand movements to help you command the integrated Control Display unit.

And if you thought having your own AI-assisted digital assistant such as Siri or Alexa was a tech boost, then the BMW 7 Series takes it one notch higher with the BMW Intelligent Personal Assistant (IPA) in the infotainment set-up. It is an adaptable digital personal assistant that responds to voice activation, freeing you to focus on what you do best: driving safely in comfort.

Now that’s what we call the new bar of innovation, where tech meets luxury in a powerful, efficient body.

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