KUALA LUMPUR: Malaysia Airlines Bhd has launched MHholidays, its latest travel marketplace that allows travellers to tailor-make their own holidays with the combination of flights and hotels.
The travel portal is a product of the partnership between the national carrier and Europe-based TUI Group, the world’s largest leisure, travel and tourism company.
MHholidays offers over 5,000 hotels and more than 50 destinations worldwide. Travellers can also unlock exclusive and affordable deals from Malaysia Airlines and enjoy up to 80% off on hotels.
Malaysia Airlines group chief operations officer Ahmad Luqman Mohd Azmi said MHholidays is created to meet consumers’ requirement for a one-stop solution to their travel needs.
“With more than 5,000 partners with this collaboration, it will strengthen our role as the national carrier, being a catalyst for tourism for the country.
“MHholidays will be in full digital form, providing end-to-end integrated product offerings, made possible with our partnership with the TUI Group,” he said during the launch yesterday.
MHholidays went live on June 3 and has since received over 2,000 bookings for more than 5,000 customers.
Malaysia Airlines, said Ahmad Luqman, aims to double its revenue from the ancillary portion from 5% to 10% within a year with this new service.
“This is part of our plan to enhance our ancillary composition by giving more choices to include things like accommodation,” he added.
Speaking to reporters after the launch, Ahmad Luqman said the airline aims to increase the number of MHholidays bookings gradually from 5,000 to 10,000 monthly and hopefully, 1,000 bookings daily in future.
He added that for starters, MHholidays’ focus would be on outbound travel. The airline is also in discussion with TUI Group to enhance inbound businesses.
TUI Group executive board member Frank Rosenberger said South-East Asia is the group’s key destination of the future and it is looking at expanding its presence in the region through its hotel offerings and partners.
“Not only will Malaysian travellers benefit from a vast array of new holiday opportunities via our global distribution network, Malaysia Airlines will also reach new customer segments and generate additional revenue,” Rosenberger said.
Deputy Tourism, Arts and Culture Minister Muhammad Bakhtiar Wan Chik, who officiated the launch, said tourism has become one of the largest and fastest growing industries globally with some 1.4 billion travellers crossing international borders with an expenditure of US$1.7 trillion (RM7 trillion).
The number is expected to increase to 1.8 billion travellers by 2030, he added.
To celebrate the launch, MHholidays will be running a social media contest on Instagram until Aug 6 where participants stand a chance to win a packaged flight and a five-star hotel stay in Bangkok, Kota Kinabalu or Penang and consolation prizes of a junior suite stay at Hotel Maya here.
Those interested can upload photos of their recent holidays or trips with Malaysia Airlines on Instagram and complete the caption “I deserve a dream holiday experience with Malaysia Airlines because ...” and then tag @malaysiaairlines and include the hashtags #MalaysiaAirlines #MHholidays and #HolidayswithMalaysiaAirlines”.
Also to commemorate the launch yesterday, Malaysia Airlines is offering up to 50% discount for its domestic and international destinations.
Log on to holidays.malaysiaairlines.com for more information.