Bucking global trend, Malaysians have more trust in traditional, mainstream media

  • Nation
  • Wednesday, 10 Jul 2019

PETALING JAYA: Malaysians trust the media more now compared with five years ago, particularly traditional media like newspapers, TV and radio, according to a newly released study by global market research firm Ipsos.

This is in contrast to the global trend that showed trust in traditional media is low due to the prevalence of fake news and doubts over the intention of media outlets.

The report found that country patterns remained stable when it came to trust in news sources, with Malaysia ranking among the highest along with India, Saudi Arabia and South Africa, while Hungary, Serbia and Poland were often found to be among the lowest.

The study found that 79% of Malaysians think newspapers and magazines have good intentions (vs 50% globally), 77% trust the intentions of TV and radio (vs 52% globally), while for online new sources the figure is 70% (vs 49% globally).

It also found that in India, Peru, Sweden, Germany and Malaysia, respondents were much more trusting of public broadcasters.

Malaysians also trust news and information from people they know personally more than any other source, said the study.

“It is interesting how whilst the rest of the world is declining in terms of their trust in the media, Malaysia’s trust has increased.

“This was particularly obvious in the data post the 2018 general election.

“Malaysians also do tend to trust news coming from sources that they are familiar with, giving traditional channels an edge over online news platforms.

“Within a community like Malaysia, where family and key influencers opinions are heavily depended on, this is important for the community to take note, as what we say and pass on to the people we know matters.

“Hence, we would need to be cautious and careful as to the source and type of information that we pass on,” said Ipsos Malaysia managing director Arun Menon in a statement Wednesday (July 10).

The study of 27 countries was conducted online between Jan 25 and Feb 8 this year.

Approximately 500 Malaysians were surveyed for the study, with Ipsos saying that this sample was not nationally representative of their country.

They said this sample was more urban and educated, and with a higher income than their fellow citizens, with these respondents referred to as “Upper Deck Consumer Citizens”.

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