Helpful platform for entrepreneurs to network and learn

  • Nation
  • Monday, 01 Jul 2019

Muhammad Addaem: Male Entrepreneur of the Year in SOBA 2018.

PETALING JAYA: The SOBA LAB series, themed “Business Growth Masterclass”, will kick off at Menara Star here on July 17, followed by Ipoh (July 24), Johor Baru (July 31) and Penang (Aug 7).

SOBA LAB, a series of free capacity-building workshops organised by Star Media Group, will be held in conjunction with The Star Outstanding Business Awards (SOBA) 2019.A platform for entrepreneurs to learn, aspire and build, SOBA LAB aims to encourage the growth of small and medium enterprises (SMEs) by enabling them to learn from experienced professionals through sharing sessions on the best ways to succeed.

Each SOBA LAB will feature a panel discussion titled “Engine of Growth” as well as talks, networking and breakout activities to inspire entrepreneurs to take their businesses to the next level by fostering new ideas and business opportunities among like-minded peers.

Among the highlights of SOBA LAB PJ will be a sharing session by Prof Muhaya Eye & Lasik Centre Sdn Bhd chief executive officer Muhammad Addaem Mikhail Chandran, who won the Par Excellence Achievement for Male Entrepreneur of the Year (up to RM25mil turnover) in SOBA 2018.

Prof Muhaya Eye & Lasik Centre clinched Gold awards in the same category’s Best Brand and Best in CSR.

An alumni of a reputable multinational company, Muhammad Addaem co-founded the eye centre in 2014 after identifying a gap in the market, where eye care treatment was largely conducted by government hospitals with a lack of widely available access to top-tier technology.

At SOBA LAB PJ, Senheng Electric (KL) Sdn Bhd founder and managing director Lim Kim Heng will share his entrepreneurial journey.

Lim won the Outstanding Achievement Award for Male Entrepreneur of the Year (above RM25mil turnover), while his company was the biggest winner of SOBA 2018 with eight awards, including Malaysian Business of the Year.

Known for his business acumen, especially when it comes to innovation, Lim is the man behind Senheng Electric’s digital transformation journey and spearheads the company’s technology adoption initiatives.

Under his helm, Senheng Electric was one of the first Malaysian companies to dip its toes into big data and data analytics for actionable business intelligence, which has since been spun off into a separate company called Black Box Consultancy Sdn Bhd.

Admission to SOBA LAB PJ is free but seats are limited, so those interested are encouraged to register at

A SOBA helpdesk will be available at each location for those keen to find out more.

This year’s SOBA is now open for submission for all locally incorporated enterprises that are not part of a multinational or listed group with foreign equity not exceeding 50%. Those interested in participating can download the submission pack at The deadline for entries is Oct 7.

SOBA 2019 is organised by Star Media Group with Digi, PKT Logistics Group Sdn Bhd and RHB Bank Bhd as main sponsors, Credit Guarantee Corporation Malaysia Bhd as co-sponsor and the Malaysia External Trade Development Corporation as the official trade promotion partner.

It is endorsed by the International Trade and Industry Ministry, supported by Bursa Malaysia and audited by BDO, with dimsum as official media partner.

For details, call Star Media Group’s Events Business Unit at 03-7967 1388 (ext 1857: Pei Wen / 1529: Kimy) or go to

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