KUALA LUMPUR (Bernama): Manulife Malaysia is recognising upcoming local artists by dedicating its largest advertising asset at the Muzium Negara Mass Rapid Transit (MRT) Station here to feature their work.
Manulife Malaysia chief executive officer Lee Sang Hui said different artwork would be featured every six months at the company's asset at Muzium Negara by collaborating with budding local artists, starting with illustrator and author Emila Yusof.
The art installation depicting local heritage and culture can be viewed on the wall that is 3.5m high and 16.6m wide.
"It's our hope that this wall is seen as a gift not just to local artists to showcase their art but also to the country as a way of cherishing and promoting Malaysia's local heritage and culture in one of the busiest MRT stations in the Klang Valley," he said at the launch of the art installation here Thursday (June 20).
He reckoned that it was a good approach to showcase artwork by local artists to members of the public, hence supporting and celebrating their talent.
Having the distinction of being the first artwork featured on the wall at the Muzium Negara MRT Station is one featuring typical scenes in multiracial Malaysia, including a traditional house and a fruit stall.
Present at the event were Manulife Asset Management CEO Jason SM Chong and Emila.
Emila commended Manulife Malaysia's initiative in promoting local artists among the Malaysian public and expressed hope that other companies would take a leaf out of the company's book to provide fellow artists with a similar opportunity.
Manulife owns the naming rights for the Manulife Semantan MRT Station and besides Manulife Semantan, the company has secured advertising assets at three other stations. - Bernama