Negri seeks Aeon’s help to promote SME products

  • Nation
  • Tuesday, 18 Jun 2019

SEREMBAN: The Negri Sembilan government has begun discussions with retail group Aeon to promote products of small and medium enterprises (SMEs) through the latter’s supermarkets nationwide, said Mentri Besar Datuk Seri Aminuddin Harun.

For a start, a kiosk was set up at the Aeon Mall Nilai supermarket two months ago to showcase SME products of Negri Sembilan.

“The idea (of using supermarkets for promotion) came about following my visit earlier this year to the Aeon Mall Nilai supermarket with state secretary Datuk Dr Razali Ab Malik and Nilai Municipal Council secretary Marhizah Abdul Razak.

“We noticed there was a section dedicated for local food products but there were none for those from Negri Sembilan.

“So I made a suggestion that a kiosk be set up at the supermarket to market products of Negri Sembilan SMEs. I am grateful to the supermarket’s management for agreeing to the idea,” he told reporters here yesterday.

The state’s SME products initially showcased at the kiosk, comprising cookies, serunding and chips, have been well received by the public.

Since the Negri Sembilan SME kiosk was established, there has been feedback on how to further promote SMEs from the state at the retail chain, Aminuddin said.

“In that regard, I suggest that SME business owners in the state discuss with the council and the Aeon management on marketing and promoting their products at the supermarket. If the response is good, we hope to see Negri Sembilan’s SME products marketed at all Aeon supermarkets in the country,” he said.

He also noted that while local products had caught on among consumers in the country, many local SMEs might lack knowledge on how to market their products. — Bernama

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